Kathleen Ann Rohrbaugh
Winning Hearts & Minds at Scale | Strategic B2B Marketing Leader | AI-Driven Growth Architect | Execution Catalyst | Customer Champion
- Role
- Strategic Marketing Advisor Committee Chair & Transformation Team Member at Beacon - Networking For Life
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kathleen Ann Rohrbaugh
Winning Hearts & Minds at Scale I help B2B companies grow smarter by combining…
Experience
Strategic Marketing Advisor Committee Chair & Transformation Team Member
Apr 2024 — Present
Engaged by Beacon, a premier nonprofit of senior executives and high-achieving professionals, to help reimagine its brand and expand its influence through strategic marketing initiatives, social engagement, and cross-functional collaboration.🧭 Organizational Transformation & Change Leadership• Championed a committee-led repositioning of Beacon’s vision, mission, and value proposition as part of the Change Integration Team (CIT)• Conducted competitive benchmarking and helped translate bold ideas into actionable strategic pillars, now approved and adopted by Beacon’s Board• Retained for the strategic rollout and campaign planning phases of the transformation Marketing Strategy & Campaign Execution• Strengthened community visibility through multi-channel marketing campaigns aligned to member growth and retention goals• Led development of content calendars, audience segmentation, and creative touchpoints that contributed to above-average prospect conversion rates• Created templates, process documentation, and automation strategies to ensure sustainable campaign deployment Social Media & Member Engagement• Chair of the Marketing and Social Media Committee (Guiding marketing processes, messaging and social sharing strategy)• Developed strategic LinkedIn posting process to consistently promote events and foster network engagement• Enabled measurable lift in social media engagement, including higher event attendance and member participation
Education
Iowa State University
Bachelor of Arts - BA
University of St. Thomas - Opus College of Business
Master of Business Communication Certificate
Skills
- Integrated Marketing
- Event Planning
- Healthcare
- Marketing Communications
- Leadership
- Event Management
- Project Management
- Strategy
- Program Management
- SEO
- Corporate Communications
- Public Speaking
- Public Relations
- Internal Communications
- Cross-Functional Team Leadership
- Fundraising
- Marketing Strategy
- Non-Profits
- Strategic Communications
- Project Planning
- Leadership Development
- Negotiation
- Thought Leadership
- Crm
- Proposal Writing
- Marketing
- Team Leadership
- Strategic Planning
- Market Research
- Advertising
- Editing
- Social Media
- Policy
- Management
- Product Launch
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