Kathleen Ritz

About Kathleen Ritz

During my 20 plus years of marketing, advertising and business development; I have successfully developed and implemented numerous strategic marketing and communication plans for a wide variety of clients in varying industries. I developed a team to provide strategic marketing direction, advertising creative, media planning, interactive and public relations services for a wide variety of B2B, B2C and non-profit clientele. Ritz Marketing was honored as one of the Top 10 Charlotte Marketing and Advertising Agencies for 10 + years. My extensive knowledge and understanding of the automotive industry allowed me to become a leader within the automotive industry, and I was privileged to have lead the Central Region of the Penske Automotive Group for over 12 years, as well as Tier II Honda Dealer Ad Association Groups and many independent automotive dealerships. Continually staying on the edge of interactive and digital marketing trends has allowed me to stay highly proficient in forecasting industry trends and implementing agile and strategic plans that have helped companies become leaders in their markets. Having spoken for groups like Chamber of Commerce\'s to private investors on topics like Social Marketing to Marketing with Meaning and Neuroeconomics (the way our brain is composed and works and therefore has a definitive influence on our decisions) and how to go about branding in an ever changing economy have been my passion in a number of industries. My love of looking at things from every perspective without predetermined thoughts has really led to my ability of of executing on true \"out of box\" thinking. for industries for business and clients I have found my passion and excitement for each client I engage with to be contagious. Specialties: marketing, strategy, branding and identity, advertising, automotive marketing, healthcare marketing • Consultant for Dominion Dealer Services • Consultant for Medicis • Launched a class IIA Medical device (PRP system) internationally (Selphyl) with UBS Aesthetics. • Successful in working with University Tech Transfer Offices • Outsourced COO of Trina Diabetes of Charlotte • Integral in presenting and raising VC funds for various start-up technologies and companies • Consultant for Edison Medical Nation, Charlotte

Experience

1. Business Development Consultant

   Ritz Marketing

   Sep 2019 — Present

   Creates detailed reports with research findings and analysis to inform marketing strategies- Helping build marketing teams and strengths within a company- Deep expertise in Medical Sales and Business Development-Medicis Pharmaceuticals -Edison Healthcare Nation -International launch of Selphyl - A Class II Medical Device (Platelet Rich Plasma) in the Plastic -Surgery Vertical -Trina Diabetes -Direct to Consumer Healthcare Practices -Individual Physicians and Physician Groups -Bio Identical Hormone Replacement clinics

Education

• University of North Carolina at Chapel Hill

  BA, Journalism

  1992 — 1996