Kathleen McCoomb

About Kathleen McCoomb

I’m a marketing leader passionate about driving growth, managing change, and building dynamic teams. I thrive on collaborating with diverse groups to deliver impactful results. Currently, I’m using my background in high-level strategy and marketing to help Atticus, a coaching firm for lawyers, reach new clients and stand out in a competitive market. I built and lead a high-performing marketing team, and have driven initiatives like rebranding, launching an innovative online learning platform and app, creating a dynamic podcast, and growing our social media presence by 679% in just 18 months. Additionally, I’ve implemented automated email campaigns, developed successful referral programs, and built strong campaign structures to enhance customer engagement, retention, and business growth. In my earlier career at BCG, I gained invaluable experience managing complex projects and teams, from transitioning CRM systems to growing the North America events team into a top-tier operation serving Fortune 100 executives. I also built the marketing function for the firm’s fastest-growing practice, where I focused on content strategy, social media, and event coordination. With a solid foundation in project management, event planning, and change management, I’m always looking for new challenges where I can help organizations innovate and achieve their goals.

Experience

1. Director of Marketing

   Atticus Lawyer Coaching

   Nov 2020 — Present · Mt. Dora, FL, US

   Responsible for coaching company’s Marketing strategic direction, implementation of technology platforms and marketing projects to support company\'s new client acquisition goals.* Assembled and led a strong team of marketers to cohesively approach a new marketing strategy for the organization.* Created and managed the marketing budget while delivering projects on time and on budget.* Led successful rebranding initiative, setting firm apart from competitors.* Launched innovative online learning platform and app, driving engagement and revenue.* Pioneered dynamic podcast, expanding audience and establishing thought leadership.* Achieved 679% increase in social media presence in 18 months.* Implemented automated email campaigns, enhancing customer engagement and retention.* Established robust campaign structures, optimizing marketing efforts.* Developed successful referral program, driving new business and brand advocacy.

Education

• Northeastern University

  Bachelor's degree