Kathleen Kaag
Chief Revenue Officer (CRO) at Holistiplan
- Role
- Board Member at Drive My Way
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kathleen Kaag
Revenue-focused executive leading go-to-market strategy across marketing, sales development, partnerships, and product positioning in high-growth SaaS and tech companies. I specialize in building and leading high-performing, agile teams that drive measurable results—whether through new customer acquisition, usage growth, or expansion via upgrades and cross-sells.Most recently, as EVP of Marketing at SafeSend, I helped lead the company through a $600M acquisition by Thomson Reuters by transforming marketing into a growth engine. Prior to that, I served as SVP of Marketing at Loadsmart, contributing to its scale-up to a $1.3B Series D valuation. I bring financial rigor to LTV, CAC, and budget optimization, with experience across M&A, new product launches, and revenue-driving partnerships. My journey spans from pre-seed to Series A, C to D, and 7+ years at IBM.Named one of PR Daily’s Top Women in Marketing (Brand Marketing) in 2023, I also serve on the Board of Directors for DriveMyWay.
Experience
Board Member
May 2023 — Present
Education
Saint Michael's College
BA
Emerson College
Master of Arts (M.A.)
Beijing Language and Culture University
Chinese Language
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