Kathleen Hoe
Associate Director, Digital Investment at EssenceMediacom
- Role
- Associate Client Investment Lead at Essencemediacom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kathleen Hoe
With nearly seven years of experience in paid digital media investment, I contribute to WPP\'s mission of delivering data-driven, innovative strategies for clients. Focused on direct digital and video channels, I excel at managing cross-functional teams and crafting targeted investment plans that align with each client\'s business goals. At EssenceMediacom, I lead full-funnel media investment strategies and execution - from 360 brand awareness and experiential programs to ROAS performance driven campaigns. Drawing on prior experience managing diverse brand portfolios like L\'Oréal and General Mills at Wavemaker, I specialize in maximizing media impact across diverse channel platforms (direct digital, video, programmatic, linear, social, audio). By leveraging analytical insights, marketplace innovations, and my commitment to operational excellence, I support brands in achieving scalable growth and market penetration.
Experience
Associate Client Investment Lead
Jun 2024 — Present · New York, NY, US
Dell Technologies & Alienware
Education
The Bronx High School of Science
High School Diploma
Stony Brook University
Bachelor of Science - BS
Skills
- Teaching
- Time Management
- Public Speaking
- Event Planning
- Microsoft Office
- Sales
- Hootsuite
- Microsoft Excel
- Teamwork
- Canva
- Leadership
- Microsoft Word
- Social Media
- Research
- Strategic Planning
- Microsoft Powerpoint
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