Kathleen Curran

Integrated Marketing Manager, Digital Creative Strategy @Avedis Zildjian Company

Boston, MA, US

Leads end-to-end digital marketing and content strategies for Zildjian and Vic Firth to drive brand awareness, product visibility, and D2C growth- Owns full content strategy lifecycle, from annual planning to monthly execution, aligning product launches, campaigns, events, and brand priorities across all digital channels- Directs paid media strategy and performance marketing on Meta and Google Ads delivering data-driven insights and continuous optimization to maximize ROI- Oversees creative strategy and development with internal teams, ensuring consistent brand messaging across social, digital, and paid media campaigns- Collaborates cross-functionally with product, artist relations, and marketing teams to develop integrated launch plans, content rollouts, and artist partnerships- Manages and mentors cross-functional team members, providing strategic direction, prioritization, and creative oversight for digital content, eCommerce, and social initiativesDefines and executes D2C strategy, including operational planning, performance benchmarks, platform innovation, and emerging commerce opportunities - Leads influencer marketing strategy and product seeding initiatives, ensuring consistent brand exposure aligned with business goals- Supports PR efforts by managing media relations, coordinating press opportunities, and tracking coverage to amplify brand presence- Continuously analyzes competitor activity, performance data, and market trends to optimize content and digital strategies and maintain industry leadership

Merrimack College

Bachelor's degree, Major: Communications, Minor: Women's Studies