Kathleen Barry
Director | Marketing Leader | Marketing Strategy and Operations | Operational Excellence | Change Management| Ex-BCG
- Role
- Director of Marketing at Atticus Lawyer Coaching
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kathleen Barry
I’m a marketing leader passionate about driving growth, managing change, and building…
Experience
Director of Marketing
Nov 2020 — Present · Mt. Dora, FL, US
Responsible for coaching company’s Marketing strategic direction, implementation of technology platforms and marketing projects to support company\'s new client acquisition goals.* Assembled and led a strong team of marketers to cohesively approach a new marketing strategy for the organization.* Created and managed the marketing budget while delivering projects on time and on budget.* Led successful rebranding initiative, setting firm apart from competitors.* Launched innovative online learning platform and app, driving engagement and revenue.* Pioneered dynamic podcast, expanding audience and establishing thought leadership.* Achieved 679% increase in social media presence in 18 months.* Implemented automated email campaigns, enhancing customer engagement and retention.* Established robust campaign structures, optimizing marketing efforts.* Developed successful referral program, driving new business and brand advocacy.
Education
Northeastern University
Bachelor's degree
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