Kathleen Baker

Director, Partner Marketing @HUMAN

Redwood City, CA, US

Managed and built HUMAN Partner Portal with layout, content, workflows for channel and alliance partners.• Developed and executed integrated partner marketing strategies to ensure alignment with sales goals and objectives• Led go-to-market programs with strategic partners and alliances (Optiv, Guidepoint, AccessIT, Carahsoft, etc.), managing MDF, co-marketing campaigns, and partner onboarding.• Oversaw field marketing initiatives across North America, planning and executing to create and influence pipeline growth.• Collaborated with cross-functional teams (sales, product, and enablement) to ensure alignment of messaging, positioning, and partner training programs.• Managed and mentored the field and channel marketing team, fostering professional development and delivering strong team performance.