Kathleen Allenbaugh
Senior Director, Consumer & Physician Marketing @Johns Hopkins Medicine
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WORK HISTORY
Senior Director, Consumer & Physician Marketing @Johns Hopkins Medicine
Washington, DC, US
Lead the development, management, implementation and measurement of marketing initiatives that support the growth of the Johns Hopkins Medicine brand and clinical service lines across the Washington, D.C. region. Serve in a strategic capacity on regional and national growth initiatives. Manage budgets of $5M+, hire and manage agencies, RFP processes and contracts.Key Accomplishments: Launched Johns Hopkins Proton Therapy Center, a national treatment destination. Developed and executed a multi-year physician referral and patient acquisition strategy; developed hopkinsroton.org microsite. Web traffic increased by 23%, steady increase in volume year over year. Developed and executed a multi-year physician referral and patient acquisition strategy for cancer services in Washington, D.C; developed hopkinscancerdc.org microsite. Planned and bought media. Increase in volumes year over year. Developed and managed search engine marketing campaigns for a variety of service lines. All campaigns performed at or above industry standards, with a positive impact on patient volume. Developed an integrated new physician onboarding process, successfully creating patient volume for over 80 new faculty during a time of rapid growth. Developed a communications outreach plan focused on maternal health for women of color. Managed internal and executive COVID-19 communications during four surges. Managed consumer e-news on a dynamic platform; open and read rates higher than benchmark.
EDUCATION
Kent State University
Master of Arts - MA, Public Relations, Advertising, and Applied Communication
University of Mary Washington
Bachelor's Degree, English-Creative Writing
SKILLS
ABOUT KATHLEEN ALLENBAUGH
At Johns Hopkins Medicine, strategic marketing initiatives are my domain, focusing on brand and clinical service line expansion across key regions. With a pivotal role in patient acquisition and consumer awareness campaigns, my leadership contributes to national projects like the successful launch of the Johns Hopkins Proton Therapy Center.The competencies I bring to the table are honed through dedicated years crafting marketing and communications strategies that resonate on multiple platforms. Our team\'s efforts have propelled patient volumes s, evidencing the efficacy of our multi-faceted campaigns and signaling the importance of our work in driving health care forward.
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