Kathie McDaniel

About Kathie McDaniel

Superior performance as a sales and marketing expert, developing competitive and profitable sales and marketing teams in the new home building industry. Regardless of the title (VP of Sales and Marketing, Division Sales Manager or Corporate Director) my goal has remained the same.exceed all expectations. Navigating through several markets and economic conditions, I have consistently increased sales and revenue while spending the least in advertising/marketing dollars. Exceptional people skills with an astute understanding of human behavior and personalities, allow me to achieve better communication for improved performance. I earn the respect and loyalty of executives and staff within the organization by being honest, passionate, innovative and a problem solver. Relating to others as a coach, I can motivate and challenge others to go beyond their perceived limits. Regardless what the business climate is, I take efforts to reward team members exceptional achievements and celebrate individual victories daily. I recruit attitude and goal driven individuals who are able to exceed goals and drive results. Constantly analyzing and inspecting current business practices to find areas of improvement through creative and strategic marketing efforts. Additionally, staying informed on market trends, new technology, human behavior and design preference to advise for better market position. As an NAHB Certified instructor and an accomplished trainer, I use techniques to challenge employees for excellence through fun and proven techniques for sales, marketing, design and support staff. I believe in taking ownership in a company\'s results and work tirelessly toward achieving overall success. I do not allow myself to fail and pride myself on achieving results with every step of my career.

Experience

1. President, Owner, Broker, Servicing New Home Builders

   Grande Real Estate Services

   Mar 2009 — Present

   Sales and Marketing expert, specializing in the new home industry. Focused strictly on servicing new home builders and developers in building sales. Offering consulting services that provide winning sales strategies to exceed goals. Providing full time staffing for model centers with top performing new home specialists. On demand fill-in sales professionals to supplement your sales team when builders have a void in their team. Providing marketing and other services to help generate traffic, build leads and improve sales for new home builders and developers. Over 30 years of experience in the new home industry as a leading expert in sales and marketing. Highly rewarded and recognized as a proven performer for new start ups and/or turning companies around. The Broker Builders Prefer.

Education

• Stautzenberger College-Maumee

  Business

• University of Housing

  MIRM

  2000 — 2012

• University of Toledo

  Marketing/Marketing Management, General