Kathie Barclay
Founder at Barclay Marketing Solutions
- Role
- Instructor at Wise
- Location
- Windsor, CA, US
- LinkedIn followers
- 500 followers
About Kathie Barclay
Direct to consumer marketing expert with specialty in wineries and retail businesses. Drives sales and club member increases via focus on hospitality, metrics analysis, and implementation of key initiatives to produce gains.*Launched ClubBev! for retailer Bevmo! and grew list from zero to members in 3 ½ years *Drove direct to consumer sales increases of 25%+ annually for winery clients *Increased wine club membership for winery clients, averaging 20%+ annual growth *Developed and launched websites for winery clients Specialties: Direct to consumer marketing, strategic planning, analytics, creative services
Experience
Instructor
Jan 2009 — Present
The WISE Academy (WineIndustrySalesEducation.com) provides the only wine industry education, training and certification program dedicated to direct-to-consumer sales and leadership development. I teach classes on general wine business, tasting room, wine club, online marketing and DTC metrics and analysis.
Education
Miami University
BA, Liberal Arts
1900 — 1900
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