Kathia Marroquin

About Kathia Marroquin

Hello there. I\'m Kathia Marroquin, a bilingual marketing strategist with hands-on experience in diverse industries like e-commerce, B2C, and consumer goods.My expertise spans end-to-end campaigns, product development, market research, and growth marketing. I\'m passionate about uncovering insights and crafting strategies that resonate with audiences and drive results.As an entrepreneur, I\'ve successfully launched two startups in different countries, guiding them from concept to execution. My tenure at Unilever as part of the high-performance Future Leaders Program equipped me with the skills to excel in both food and skincare categories.Key Achievements:Turned a unique concept into a profitable jewelry line, achieving six figures in revenue within the first 12 months.Drove +74M organic video views on TikTok and Instagram, resulting in 50k average monthly sessions for an e-commerce website.Established a home maintenance platform, serving 1,278 customers and providing job opportunities for 80 professionals.Enhanced Knorr Soups\' annual sales by 14% and achieved record product distribution through a strategic cross-product partnership.Let\'s connect or Reach out at I\'ve worked in: E-commerce, B2C, Jewelry, Home Services Platform, Marketplace, Consumer Goods, Skincare & Foods.Specialties: Creative problem-solving, product marketing, go-to-market strategies, end-to-end marketing campaigns, operations, product development, product launches, product strategy, business & general management, market & user research, quantitative & qualitative research, funnel optimization, growth marketing & behavioral analysis.

Experience

1. Marketing Consultant

   Kathia Marroquin

   Jan 2022 — Present

Education

• UADE

  Study Abroad, Concentration Advertising & Media

• Universidad de Monterrey

  Bachelor International Marketing

  2007 — 2012

Skills

• Marketing
• Shopper Marketing
• Publicidad
• Trade Marketing
• Administración Y Dirección De Empresas
• Marketing Research
• Advertising
• Estrategia Digital
• Ventas
• Liderazgo De Equipos
• Información Sobre El Consumidor
• Microsoft Office
• Sales
• Leadership
• Strategy
• Planificación Estratégica
• Market Research
• Mercadotecnia
• Estrategia
• Estudios De Mercado
• Estrategia Empresarial
• Estrategia De Mercadotecnia
• Marketing Strategy
• Business Strategy
• Dirección De Marketing
• Customer Insight
• Strategic Planning
• Comunicaciones De Marketing
• Negociación
• Investigación De Mercados
• Negotiation
• Marketing Management
• Liderazgo
• Digital Strategy
• Marketing Communications