Katherine Woslager
Marketing Director
- Role
- Director of Marketing at AmericanAg®
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Katherine Woslager
Strategy oriented, analytically thinking, and results focused global marketing…
Experience
Director of Marketing
Feb 2018 — Present · Phoenix, AZ, US
Develops and manages a fully integrated marketing plan tied to corporate goals. Built and currently leads a high-performing team, reducing agency reliance while developing internal talent. Spearheads digital transformation of the company website to align with new brand identity and improve UX. Develops PR and thought leadership strategies resulting in increased visibility and reputation. Manages and optimizes annual marketing budget aligned with executive objectives. Fosters a data-driven culture using metrics to drive the marketing strategy Responsible for campaign management; developing marketing and promotional material that supports AmericanAg’s core products and services. Conducts market research to define target markets and opportunities, monitors competition, and tracks trends. Manages all internal and external communications and creates and implements strategy for sponsorships and speaking engagements. Led a company-wide rebrand, aligning executive vision with market demands and increasing brand consistency. Rebranded several tools, programs and products to align them with the company’s new brand. Implemented a CRM overhaul, managing change strategy and optimizing client engagement. Created and implemented a corporate social media strategy that has been very successful in connecting with our audiences. Implemented several process improvement projects, including, company store, contact management process, SME audit.
Education
Miami University
Bachelor of Science, Marketing
2000 — 2004
Indiana University - Kelley School of Business
MBA, Master of Business Administration
2008 — 2011
Escola Americana de Campinas
High School diploma
1998 — 2000
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