Katherine Winkel

About Katherine Winkel

Strategic, analytical, and collaborative Marketing leader with 19 years progressive experience in biotechnology including 13 years in hematology/oncology across therapeutics and diagnostics. Passionate about transforming scientific innovation into compelling and successful commercial strategies that drive growth. Creative, organized, and flexible project manager capable of juggling multiple priorities and competing timelines.Persuasive communicator with a proactive approach to solving problems, managing workflows, and building relationships.Demonstrated track record of delivering top-quality results and growing responsibility over time.Effective people manager and team leader committed to growing and coaching employees at all stages of career Product launches / expansions• Go-to-market strategic planning• Creative campaign development• Patient/DTC promotion, education, & advocacy collaboration• Competitive intelligence analysis & strategy• Disease awareness education • Peer-to-peer programming• Congress planning & execution• Cross-functional team leadership• Business plan development• Thought leader engagement strategy• Customer segmentation & targeting• Market research execution & analysis• Ad-promo review processes• Nurse/navigator education• Pipeline product market assessment• Launch and POA meeting planning• Agency/vendor management • Media planning/buying oversight• Sales training program strategy• Forecasting & budget management• Personnel management & mentoring• Career pathing & coaching

Experience

1. Senior Director, Clonoseq Marketing & Sales Training

   Adaptive Biotechnologies Corp.

   Mar 2023 — Present · Fort Collins, CO, US

   Lead Marketing and Sales Training functions to promote a proprietary minimal residual disease (MRD) test (clonoSEQ) for lymphoid cancer.• Shape promotional vision and strategy to increase adoption across audience targets• Spearhead product launches in new disease states (DLBCL, MCL) in alignment with overall brand strategy• Developed new omnichannel multi-audience creative campaign to redefine brand personality

Education

• Washington University in St. Louis - Olin Business School

  MBA, Marketing Consulting & Strategy

• WHU – Otto Beisheim School of Management

  MBA International Summer Session

• University of Washington

  Certificate, Social Media Technologies and Implementation

  2010 — 2011

• HKUST Business School

  MBA International Exchange Program

• Syracuse University

  BA, Public Affairs and Psychology | Minor in Biology

Skills

• Management
• Customer Engagement
• Microsoft Office
• Product Marketing
• Hematology
• Strategic Brand Positioning
• Product Management
• Patient Education
• Oncology
• Collateral Materials Development
• Product Launch
• Trade Show Strategy
• Event Planning
• Adobe Lightroom
• Team Leadership
• Biotechnology
• Market Research
• Powerpoint
• Microsoft Excel
• Leadership
• Microsoft Office Suite
• Social Media
• Marketing Operations
• Budget Management
• Strategic Planning
• Vendor Management
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Marketing
• Relationship Management
• Pharmaceutical Industry
• Tactical Planning
• Strategy
• Sales Trainings
• Product Development
• Program Management
• Consumer Marketing
• Project Management