Katherine Vornberger

About Katherine Vornberger

I’m part of an elite (but not-so-secret) society of digital marketing nerds who hum show tunes while knee-deep in advertising data metrics or refining corporate communication strategies.This ⇐ digital marketing strategist came from humble beginnings. With a passion for connecting with people, earning a degree in Public Relations was a natural choice. After graduation, I took my talent for \"talking\" to the virtual space—social media—and I haven’t looked back since.Starting in agency life, I honed my expertise in social media management and digital advertising. Over the years, I trained subject matter experts on social platforms, guided operations teams through the intricacies of Facebook and YouTube advertising, and spearheaded media planning for diverse clients. Along the way, I developed process documents and templates to keep campaigns running smoothly and businesses thriving.Now in the B2B software space, I took on a Field Marketing role, coordinating webinars that connected industry experts with audiences seeking insights and solutions. This hands-on experience in event marketing gave me a deep appreciation for aligning strategy with audience engagement.Since then, I’ve evolved into a Marketing Specialist focused on Corporate Communications. My role blends strategy, creativity, and precision, allowing me to build strong connections between our brand and its audiences. Whether troubleshooting digital campaigns, designing efficient processes, or exploring new strategies, I thrive on finding solutions that work.When I’m not geeking out over a well-executed campaign, you’ll find me listening to a true-crime podcast, enjoying outdoor adventures with my family, or dreaming up new ways to simplify complex marketing platforms for colleagues and clients alike.

Experience

1. Marketing Specialist - Americas

   JMP

   Jun 2025 — Present · Cary, NC, US

   Lead strategic third-party partnerships and alliance marketing campaigns, driving cost-effective lead generation across key verticals.• Develop and execute multichannel promotions for webinars and virtual events, increasing registration and engagement.• Create high-converting marketing assets and messaging aligned to campaign goals, audience segments, and sales priorities.• Monitor and report on marketing and advertising performance, translating insights into actionable optimizations.

Education

• Northern Virginia Community College

  Associates Degree, Speech Communication

  2008 — 2011

• George Mason University

  Bachelor's Degree, Public Relations, Advertising, and Applied Communication

  2011 — 2014

• Park View High School

  High School

  2004 — 2008

Skills

• Public Relations
• Public Speaking
• Community Outreach
• Radian6
• Management
• Retail
• Blogging
• Press Releases
• Microsoft Office
• Spanish
• Leadership
• Copy Editing
• Marketing
• Social Media
• Event Planning
• Social Media Marketing
• Editing
• Research
• Customer Service