Katherine Tutton
Product Marketing Manager Strategic Partnerships @Rightlander
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WORK HISTORY
Product Marketing Manager Strategic Partnerships @Rightlander
London, GB
I work across two core areas at Rightlander: strategic partnerships and product marketing for Trackback, our SME-focused affiliate monitoring platform.Strategic Partnerships I manage key technology partnerships with affiliate networks, with a strong focus on Awin. My role centres on strengthening relationships, creating commercial opportunities, and ensuring Rightlander is positioned as a trusted compliance and monitoring solution within the affiliate industry.Key responsibilities include:• Managing the strategic relationship with Awin and supporting collaboration with regional Tech Partner Consultants• Acting as the central contact point for Awin Account Managers exploring compliance solutions for their clients• Facilitating introductions and meetings between Awin teams and Rightlander’s commercial team• Supporting partner enablement through outreach, product education, and relationship developmentProduct Marketing – TrackbackI lead product marketing for Trackback, Rightlander’s platform designed to give SME affiliate programmes visibility into partner activity and programme health. My work focuses on bringing the product to market and clearly communicating its value to smaller affiliate teams.Key responsibilities include:• Developing the Trackback marketing strategy and positioning• Working with designers to build brand identity, messaging, and visual assets• Creating website content, product messaging, and marketing materials• Planning launch communications and ongoing marketing campaigns
EDUCATION
Bournemouth University
BA Hons 2:1, Business Studies
SKILLS
ABOUT KATHERINE TUTTON
I believe great marketing comes from curiosity, strategic insight, and a willingness to roll up your sleeves. Over the years, I’ve honed my craft across both team roles and leadership positions, and I love helping organisations, whether small start-ups or global organisations, find their voice, sharpen their message, and grow with purpose.What I Do- I build end-to-end marketing strategies, from brand discovery and positioning through to lead generation, nurturing, and retention- I balance big-picture thinking with hands-on execution: I’m equally comfortable developing a campaign plan or jumping into content, social media, email flows, or paid ads- I lean heavily on data and insight, measuring performance, spotting patterns, and using that intelligence to refine, iterate, and improve- I’m a connector by nature: working cross-functionally with sales, design, product, operations, and external agencies to ensure consistent, compelling work- In smaller or lean teams, I’ve often worn multiple hats, from strategist to implementer and I embrace the dynamism that comes with that.What I Value- Marketing that’s human: grounded in understanding, empathy, authenticity- Growth that’s strategic and sustainable, not just chasing short-term spikes- Learning and experimentation: I enjoy exploring new channels, testing hypotheses, and evolving tactics- Collaboration and mentorship: I get energy from working with others and helping them grow.
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