Katherine Starros

About Katherine Starros

I am a strategic HR and business leader with deep experience building and scaling People functions at high-growth startups across SaaS, Fintech, Healthtech, and Adtech. My background spans recruiting, HR strategy, culture design, and executive leadership. I’m passionate about building high-performing teams and leveraging innovative technologies and processes (including AI adoption) to create environments where top talent thrives. I partner closely with founders and executive teams as a trusted advisor, while mentoring the next generation of people leaders.

Experience

1. SVP, People & Culture

   Invoca

   Jan 2026 — Present · Los Angeles, CA, US

   Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.Invoca’s AI vision centers on using trustworthy, first-party data to deliver AI that is intelligent, authentic, and empathetic — connecting digital and human experiences to build lasting customer relationships. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca to power profitable growth. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit

Education

• University of California, Berkeley

  Completed classes in: Business Administration, Accounting, HR & Financial Planning

• UCLA

  BA, Anthropology, Classical Civilization

  2003 — 2006