Katherine McDermott

About Katherine McDermott

Product marketing leader who scaled 3 startup product marketing teams during rapid growth (employee #12 and #4) from 0 -> 1 with two successful company acquisitions - one $200M exit. Excel in high-growth, early-stage teams with major product differentiation and early momentum. Spent time on the side as an entrepreneur, launching a self-funded data analytics platform from the ground up. Background in PR and crisis communications gives me a sharp eye for powerful storytelling that wins in competitive markets.Now? I\'m excited about how AI is accelerating messaging creation, sharpening competitive differentiation, and unlocking faster, smarter go-to-market execution. Developing repeatable systems and workflows at Aspire.io to work smarter. Talk to me about: Atomic Habits, financial freedom, the Ennegram, conspiracy theories (seriously why are there tunnels beneath Walmarts?)

Experience

1. Product Marketing Principal

   Rain

   Nov 2025 — Present

Education

• Cambridge Christian School

  High School

  2007 — 2011

• Florida State University

  Bachelor’s Degree, Double Major in Public Relations and English

  2011 — 2015

Skills

• Communication
• Google Analytics
• Photoshop
• Social Media
• Google Adwords
• Online Advertising
• Publishing
• Event Planning
• Public Speaking
• Ap Style
• Microsoft Office
• SEO
• Leadership
• Indesign
• Blogging
• Community Management
• Press Releases
• Writing
• Time Management
• Facebook
• Editing
• Public Relations
• Organization
• Media Pitches
• Newsletters
• Social Media Marketing