Katherine Schott
Shopper Marketing Manager @ Diageo
- Role
- Shopper Marketing Manager at Diageo
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Katherine Schott
Empathy Led. Strategic Thinker. Expert at Seamless Omni-channel Experiences. Currently a shopper marketing manager at Diageo, helping to build some of the world\'s most iconic spirit brands. Over 15 years of CPG experience. Has managed National Advertising campaigns and Commerce/Shopper Marketing programs for a variety of CPG clients, researched and created strategies for Fortune 500 manufacturers, and executed retailer, shopper & consumer programs for online, in-store, and beyond. Whether it is a national brand-led shopper program or a retailer-specific program, dedicated to the balance of logical and creative thinking the planning discipline demands. Especially loves to find the perfect mix of engagements in the shopper, mobile and social spaces to reach targets throughout and across their journeys. Specialties: Trade/Shopper/Retailer Marketing, TTL/360 Degree Campaigns, Influencer Marketing, Content Marketing, US & Global Strategy, Communication Strategy, Research, Retailer and Brand Strategy, AI-fueled Work
Experience
Shopper Marketing Manager
Sep 2025 — Present · New York, NY, US
Education
Saint Joseph's University
Bachelor of Science, Major: Psychology Minors: Marketing
CT State Norwalk
Certificate, Graphic Design
Skills
- Event Planning
- Baseball
- Marketing
- Athletics
- Strength
- Nonprofits
- Event Management
- Fundraising
- Marketing Strategy
- Photoshop
- Social Media
- Sports Marketing
- Mintel
- Social Networking
- Integrated Marketing
- Time Management
- Brainstorming
- Presenting to Clients
- Football
- Kantar
- Fitness
- Legal Writing
- Strategy
- E-Commerce
- Coaching
- Sports
- Advertising
- Personal Training
- Basketball
- Social Media Marketing
- Blogging
- Microsoft Office
- Student Recruiting
- Sports Coaching
- Recruiting
- Mac
- Team Building
- Simmons
- Public Relations
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