Katherine Rossi

Experience

1. Director, Audience Impact & Intelligence

   Paramount

   Apr 2022 — Present

   Lead and present custom ad-effectiveness brand and sales lift studies through qualitative and quantitative research to showcase the value of Paramount\'s programs and tentpole events to advertisers, agencies, and internal teams.• Support an Ad Sales organization of over 800+ people across all functions (Sales, Marketing, Strategy, Pricing) by efficiently presenting linear, digital, and social data to better position Paramount and ultimately drive more revenue and informed conversations with clients.• Measure the performance and impact of traditional and non-traditional advertising campaigns• Manage a team of the Performance & Impact Manager, Analyst, and Intern and effectively lead, motivate and inspire to increase their potential and growth• Lead ad effectiveness studies with various third party vendors and clients\' metrics• Oversee and guide vendor relationships to ensure full picture measurement, budget, timing and final deliverables meet forecasts• Possess strong data proficiency and project management skills and set a high standard on how results are brought to life and visualized to support priorities and partnerships• Lead development of innovative and strategic research pieces rooted in results that advance the business, establish expertise on key products and business objectives• Compellingly present effectiveness campaign results, as well as data-driven research, to internal and external audiences• Manage vendor relationship, write, and program surveys for an internal panel of four thousand active members, to develop consumer insights and information to better understand demographics and viewers across networks

Education

• Rutgers University

  Bachelor’s Degree, Communication, Dance (Double Major)

• Syracuse University - Martin J. Whitman School of Management

  Master of Business Administration - MBA, Dual Concentration in Business Analytics and Marketing Management

Skills

• Microsoft Powerpoint
• Nielsen
• Analytics
• Data Entry
• Retail Sales
• Sales
• Customer Service
• Marketing
• Communication
• Time Management
• Marketing Communications
• Facebook
• Comscore
• Powerpoint
• Product Development
• Social Networking
• Omniture
• Microsoft Office
• Adobe Analytics
• Twitter
• Social Media
• Domo
• Public Speaking
• Tableau
• Research
• Market Research
• Dance
• Advertising Sales
• Advertising
• Microsoft Excel
• Mri Software