Katherine Pittman

About Katherine Pittman

Seasoned commerce editor with a full life of shopping experience and years of analytics and affiliate marketing experience on the side. Always eager to write clean, snappy copy for readers, allowing them to learn about new, essential products on the market while maintaining brand voice.

Experience

1. Commerce Editor

   Katie Couric Media

   Jan 2022 — Present · NY, US

   Produce majority of commerce editorial across fashion, beauty, wellness, health, and lifestyle verticals• Grew KCM’s affiliate revenue business as the company’s first-ever commerce editor, bringing in $1.4 million in organic CPA and CPC earnings in 2024. •Oversee strategy, writing, design, and production for The Shop Edit, Katie Couric Media’s second-largest newsletter, reaching over subscribers•Conceived, pitched, and launched The Shop Edit in 2022; grew its audience by 300% in two years•Create high-performing evergreen content in the brand’s voice and style•Source compelling products and visuals to support editorial and newsletter storytelling•Regularly pitch and develop shoppable story ideas aligned with audience interests•Analyze newsletter and site data to inform coverage strategy and optimize commerce revenue•Maintain and grow strong relationships with publicists and brands; negotiate CPAi rates•Ensure all commerce stories are SEO-optimized and metadata-rich for peak performance•Leverage AI tools and large language models (LLMs) to streamline workflow and stay ahead of content trends

Education

• Ohio University

  Bachelor of Science - BS, Journalism

  2015 — 2019

• Ohio University

  Bachelor of Arts - BA, Spanish

  2015 — 2019

Skills

• Magazine Writing
• Customer Service
• Spanish
• Project Management
• News Writing
• Public Speaking
• Microsoft Office
• Microsoft Excel
• Digital Magazines
• Powerpoint
• Management
• Research
• English Grammar
• Leadership
• Microsoft Word
• Editing
• Social Media
• Writing