Katherine Olano
Marketing and Commercial Leader - transforming strategies into tangible results, specializing in Latin American Markets
- Role
- Commercial and Marketing Manager at KRAIBURG TPE
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Katherine Olano
Experienced, driven and results oriented Marketing & Sales Professional. Proven record of increasing brand awareness and market share through B2B marketing programs. Dynamic leader with the ability to work with and manage diverse cross-functional teams in an effort to accomplish a common goal.Specialties: account management, administrative support, customer satisfaction, event management, strategic marketing, social media, digital marketing, budget manager, fulfillment and sales market strategies.
Experience
Commercial and Marketing Manager
Apr 2016 — Present · Buford, GA, US
Marketing Manager• Responsible for creation of annual marketing plan/budget that support and supplement sales’ customer-centric go-to market strategies – including market segmentation, market conditions, competition, product capabilities and pricing position• Partner with market research organizations to gain in-site on market trends, end-product industries and TPE growth outlook• Identify buyer personas and train sales teams on how to understand them and navigate through the adequate sales process• Write all Press Releases, case studies, presentations and external communication for the Americas• Digital marketing strategist creating and overseeing media spent:o Paid campaignso SEO/SEM planningo Google Analyticso Social Media o Inbound lead goals• Collaborate with corporate marketing to gather SEO data/analytics (traffic/conversion rates) and implement best practices to improve website rankings & gathering of qualified leads• Create annual content marketing schedule (integrated approach) with team based on product launches and commercial market strategies• Educate marketing coordinator to track and qualify all leads generated from website, campaigns and tradeshows through CRM marketing moduleCommercial Manager• Lead, manage, educate and develop a team of seven sales managers• Develop and validate market penetration strategies for medical, consumer & industrial segments• Supported the retention and management of over 80+ OEM’s and molders in the Consumer, Industrial and Medical markets, totaling $5.4M • Focused on medical OEM’s in the areas of devices, pharmaceuticals, healthcare & drug delivery to offer material solutions based on their stringent application and regulatory requirements • Increased medical sales by 8% in first 12 months by refining local availability of medically complaint compounds • Collaborate closely with product development to develop custom materials based on specific customer needs
Education
Florida International University
Bachelor's in Business Administration - Marketing, Business, Management, Marketing, and Related Support Services
2005 — 2009
Skills
- Sap
- Marketing
- Spss
- Customer Support
- Bilingual-Spanish
- Marketing Communications
- Program Management
- Event Management
- Microsoft Excel
- Microsoft Word
- Quickbooks
- Customer Satisfaction
- Trade Shows
- Advertising Agency
- Radio Advertising
- Marketing Strategy
- Sales
- Advertising
- Training
- Negotiation
- Public Relations
- Customer Service
- Sales Management
- Event Planning
- Budgets
- Budgeting
- Social Media Marketing
- Account Management
- Strategic Planning
- Manufacturing
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