Katherine McCoy Rivera

About Katherine McCoy Rivera

I’ve spent my career in the business of making complex services feel clear, compelling, and human. From Am Law 200 firms to top 20 accounting and consulting firms, I’ve helped professional services brands find their voice, define their edge, and tell stories that resonate.I specialize in transforming expertise into experiences through bold campaigns, magnetic messaging, and creative strategies that connect with real people. My work bridges strategy and storytelling, bringing together content, design, and data to drive both recognition and results.

Experience

1. Head of Content

   Armanino

   Jan 2025 — Present

   As Head of Content, I lead firmwide content and messaging strategy to ensure consistency, clarity, and connection across all marketing channels. My role bridges brand strategy and content execution, empowering marketers, writers, designers, and others to deliver work that reflects Armanino’s bold, human, and forward-thinking brand. I focus on socializing best practices, refining our brand positioning, and ensuring every piece of content tells a unified story about who we are and where we’re going.Content Strategy Enablement: Developed and delivered content strategy training for marketing teams, helping to align content to the buyer journey, our brand promise, campaigns, and the firm\'s strategic priorities.Brand Strategy & Stewardship: Partnered with senior marketing leadership and firm leaders to refine Armanino’s brand positioning and messaging, ensuring consistent expression of our differentiated identity across industries and service lines.National Campaign Leadership: Contributed to the strategy and creative direction for Armanino’s national advertising campaign, aligning messaging, tone, and creative concepts to elevate brand awareness and differentiation.Messaging Architecture: Evolved firmwide messaging frameworks to unify how Armanino communicates its expertise, values, and approach across internal and external audiences.Cross-Team Collaboration: Serve as a central liaison between brand, creative, and business unit marketing teams to ensure content excellence, alignment, and scalability across the firm. Oversee production team of distributed freelance and in-house writers, editors, and strategists.Thought Leadership Development: Guide content creators in translating subject matter expertise into clear, resonant thought leadership that drives engagement and supports revenue goals.

Education

• Tulane University - A.B. Freeman School of Business

  Bachelor of Science in Management, cum laude, Marketing, Management

  2003 — 2007

• University High School, Tucson, AZ

  High School, Honors and Advanced Placement

  1999 — 2003

Skills

• Blogging
• Strategic Planning
• Graphic Design
• Newsletters
• Press Releases
• Legal Marketing
• Public Relations
• Event Planning
• Social Networking
• Advertising
• Marketing Communications
• Media Planning
• Marketing Strategy
• Marketing
• Email Marketing
• Corporate Communications
• Social Media
• Social Media Marketing
• Strategic Communications