Katherine M.
Senior Manager Strategic Marketing Aetna @CVS Health
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WORK HISTORY
Senior Manager Strategic Marketing Aetna @CVS Health
Houston, TX, US
Strategic development & execution of integrated multi-channel media campaigns- B2B & B2C marketing- Subject matter expert for stakeholders & agency on media campaigns.Analyze data from campaign performance and optimize.Communicate campaign performance to stakeholders.Foster strong relationships with external media and creativeagencies.Work cross-functionally with internal teams, stakeholders, andvendors.Media activation across digital and traditional tactics like social, display, video, out-of-home, editorial, and radio.
EDUCATION
Capella University
Master of Business Administration - MBA, Marketing
The University of Toledo
Bachelor of Arts - BA, Marketing
SKILLS
ABOUT KATHERINE M.
Senior marketing professional with leadership experience and a passion for enhancing the customer experience.
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