Katherine M.
Senior marketing professional with leadership experience and a passion for enhancing the customer experience.
- Role
- Senior Manager Strategic Marketing Aetna at CVS Health
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager Strategic Marketing Aetna
Mar 2022 — Present · Houston, TX, US
Strategic development & execution of integrated multi-channel media campaigns- B2B & B2C marketing- Subject matter expert for stakeholders & agency on media campaigns.Analyze data from campaign performance and optimize.Communicate campaign performance to stakeholders.Foster strong relationships with external media and creativeagencies.Work cross-functionally with internal teams, stakeholders, andvendors.Media activation across digital and traditional tactics like social, display, video, out-of-home, editorial, and radio.
Education
Capella University
Master of Business Administration - MBA, Marketing
The University of Toledo
Bachelor of Arts - BA, Marketing
Skills
- Powerpoint
- Microsoft Excel
- Sales
- Time Management
- Advertising
- Workplace Safety
- Committed to Customer Satisfaction
- Salesforce.com
- Customer Service
- Human Resources
- Supervisory Skills
- Fundraising
- Marketing Strategy
- Event Planning
- Event Management
- Marketing
- Crm
- Positive Team Player
- Management
- Customer Satisfaction
- Account Management
- Email Marketing
- Outlook
- Casino
- Budgets
- Team Leadership
- Marketing Communications
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