Katherine McFerren
IT Media Director - Measurement & Reporting at Procter & Gamble
- Role
- IT Director - Reporting, Media, & Social Data Assets at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Katherine McFerren
Specialties: Marketing ROI
Experience
IT Director - Reporting, Media, & Social Data Assets
Nov 2025 — Present · Cincinnati, OH, US
Education
University of Cincinnati
BA, Business Economics
2004 — 2008
University of Cincinnati
Master of Science - MS, Information Technology
Xavier University
MBA, Marketing
2008 — 2010
Skills
- Consumer Insights
- Nielsen
- Management
- Product Launch
- Segmentation
- Sas
- Analysis
- Market Analysis
- Marketing Communications
- Marketing Research
- Market Research
- Competitive Analysis
- Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Analytics
- Business Strategy
- Brand Equity
- Sales
- Account Management
- Business Development
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