Katherine Mata
Director, Culture Marketing @Pabst Brewing Company
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WORK HISTORY
Director, Culture Marketing @Pabst Brewing Company
ABOUT KATHERINE MATA
I’m a brand and culture marketing leader with 10+ years of experience building memorable partnerships and campaigns that connect brands to real people and communities. I currently lead Culture Marketing at Pabst Brewing Company, where I craft strategic activations, drive community engagement, and build high-impact cross-industry collaborations.My work centers on understanding audience culture, unlocking authentic brand experiences, and translating insights into growth. I thrive at the intersection of strategic planning, relationship building, and creative execution.Outside of work, I’m passionate about emerging brand trends, and championing diverse voices in marketing.
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