Katherine Kiely
Product Marketing @ Mercury | Stanford MBA | Ex-Google, Adobe, Eventbrite
- Role
- Senior Manager, Product Marketing at Mercury
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Katherine Kiely
Marketing leader with 10+ years of B2C and B2B product marketing experience across startups, growth-stage, and enterprise SaaS companies.Currently leading a team of PMMs driving product marketing strategy for Mercury\'s core banking platform: bank accounts, credit and debit cards, payments, treasury, expense management, user management, and risk.Well-versed in multiple industries (Fintech, Consumer Tech, CPG, Health) and business models (marketplace, subscription, e-commerce).Core Competencies:Product Marketing | Product Launch & GTM Strategy | Positioning & Messaging | Target Audience & Personas | Customer Segmentation | Competitive Intelligence | User Research | PR & Communications | Strategic Partnerships | Sales Enablement | People Management | Project Management
Experience
Senior Manager, Product Marketing
Sep 2024 — Present · New York, NY, US
Lead a team of PMMs driving product marketing strategy for Mercury\'s core banking platform: bank accounts, credit and debit cards, payments, treasury, expense management, user management, and risk.
Education
Stanford University Graduate School of Business
Master of Business Administration - MBA
2014 — 2016
University of Pennsylvania
Bachelor of Arts - BA, Philosophy, Politics and Economics
2005 — 2009
Skills
- Google Analytics
- Social Media
- User Research
- Crm
- Online Advertising
- Account Management
- Marketing
- Sem
- Mobile Devices
- Google Adwords
- Product Marketing
- Email Marketing
- Strategy
- Social Media Marketing
- Analysis
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