Katherine K. Pham
Brand Manager @Packable
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WORK HISTORY
Brand Manager @Packable
New York, NY, US
Consulted client brands by developing business plans for eCommerce growth and launch acceleration • Ongoing tracking of key KPI\'s and business health metrics via BI tools • Focused on sales growth by leveraging promotions, paid marketing, SEO, A+/ B+ content, and category insights for healthy product listing pages • Monitored investment ROI for paid search and paid social promotions • Developed data-driven digital marketing strategies and built effective media budget plans for Walmart and Amazon advertisement • Communicated insights, solutions, sales projections, marketing strategy, and tactical operations deadlines with external client teams and C-suite on a regular cadence
EDUCATION
Stanford University
Professional Development, Product Management - Transforming Opportunities Into Great Products, Pass / Satisfactory
Imperial College London
Study Abroad, Sociology, Humanities/Humanistic Studies, Rhetoric
Questrom School of Business, Boston University
International Business
Boston University - Frederick S. Pardee School of Global Studies (Pardee School)
Bachelor of Arts - BA, International Relations and Affairs, Concentrating in Int'l Business
ABOUT KATHERINE K. PHAM
Lenox Advisors is a wealth management and insurance advisory firm offering solutions to individuals, families, and corporate clients. We build close, personal relationships with a select group of clients who share our vision and values. Like our team, you become a family. And because you’re family, we go above and beyond for you, driven by a collective passion to help you make decisions that foster financial freedom. For complete licensing and disclosure information visit: https://lenoxadvisors.com/About/Licensing
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