Katherine Palmer

About Katherine Palmer

Marketing strategist with 16+ years of experience in digital marketing and analytics, brand development and product launches, integrated campaigns, and account management.

Experience

1. VP, Marketing Manager, Sr

   PNC

   Oct 2022 — Present

   Responsible for creative solutions that bring the PNC brand to life and strengthen brand equity. Team leader within the in-house creative agency supporting marketing and communications across the bank. • Oversee account management team and partner with strategic marketing leads across all lines of business• Develop and produce a full range of B2B and B2C marketing communications, including branch merchandise, POS, video, social, digital, print, direct mail, and sales collateral• Help differentiate lines of business by developing specific brand standards within the overall PNC brand • Contribute to responsible AI adoption pilot for PNC partnering with Adobe Firefly

Education

• The American University of Rome

  International Advertising and Advanced Creative Broadcast

• Michigan State University

  Advertising, Public Relations

  2008

Skills

• Product Marketing
• Publicity
• Digital Imaging
• Social Media Marketing
• Web Analytics
• Lead Generation
• Digital Analytics
• Marketing
• Social Services
• Social Media
• Digital Media
• Marketing Analytics
• Google Analytics
• Media Planning
• Editing
• Event Planning
• Digital Strategy
• Marketing Management
• Adobe Creative Suite
• SEO
• Online Advertising
• Marketing Communications
• Digital Marketing
• Management
• Email Marketing
• Online Marketing
• Public Relations
• Media Relations
• Advertising
• Communications Planning
• Facebook Marketing
• Brand Management
• Fundraising
• Hospitality Industry
• Marketing Strategy
• Project Management
• Copywriting
• Twitter Marketing
• Nonprofits
• Campaigns