Katherine Key
VP, Marketing at Liberty Bank for Savings
- Role
- VP, Marketing at Liberty Bank For Savings
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Katherine Key
Senior-level marketing professional skilled at uncovering consumer insights that drive…
Experience
VP, Marketing
Jan 2014 — Present
Develop and lead customer acquisition, activation, cross sales and retention efforts for Retail, Mortgage, Insurance and Investment business lines. Work collaboratively with product teams to ensure programs deliver on the organization’s business goals and achieve a positive return on investment. Programs encompass digital and traditional advertising, SEO, content marketing, email marketing, direct mail, community events, branch merchandising and internal communications.
Education
Knox College
Bachelor of Arts (B.A.)
Skills
- Strategic Planning
- New Business Development
- International Marketing
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