Katherine Pinedo

About Katherine Pinedo

Modern-day storytelling lives on social media. It weaves in compelling copy, engaging video, and captivating content to draw people in and inspire them to make the desired call to action. Social media is more than just another marketing channel - it is the front-line interaction between a brand and its audience.As a Social Marketing Manger at Target, I currently lead social content strategy for the Home and Hardlines category as well as Inclusive Audiences. ‍While I am currently at Target, my 9+year career has spanned social media roles at Etsy, Bright Pink, Alikay Naturals, a marketing role at Vault Structures, and even a brief stint abroad at News Corp Australia. Additionally, I received my MBA in Marketing from the University of Florida in April 2023.🤝 If you love all things social media, Target, or would like to know how my social expertise can impact your business, I look forward to connecting with you on LinkedIn. Specialties: Social media strategy, digital content strategy, copywriting, influencer marketing, ambassador collaborations, and content creation.

Experience

1. Marketing Manager, Social - Home and Hardlines

   Target

   Nov 2024 — Present

Education

• University of Florida

  Master of Business Administration - MBA

  2022 — 2023

• Florida Gulf Coast University

  Bachelor of Science (B.S.), Marketing, Minor in Advertising

  2010 — 2014

Skills

• Microsoft Word
• Powerpoint
• Leadership
• Telephone Skills
• Time Management
• Microsoft Office
• Sales
• Advertising
• Clerical Skills
• Social Networking
• Brand Awareness
• Social Media Marketing
• Integrated Marketing
• Customer Service
• Email Marketing
• Blogging
• Marketing
• Digital Marketing
• Press Releases
• Online Marketing
• Spanish-Speaking
• Marketing Strategy
• Account Management
• Online Advertising
• Retail
• Direct Marketing
• Social Media
• Spanish
• Public Speaking
• Marketing Communications
• Facebook