Katherine H.

About Katherine H.

I\'m a mission driven, collaborative leader specializing in growing and leading teams in product marketing and go-to-market strategies. My focus is on driving customer and revenue growth for QuickBooks. Leveraging my expertise in strategic planning and E2E GTM strategies, our team has achieved significant milestones in these highly competitive audience segments.My approach revolves around collaborative leadership, focused on great people, and fostering a fun, high-performing team environment that thrives on innovation and data-driven decision-making. As we navigate the dynamic landscape of financial technology, our collective efforts are dedicated to defining and realizing a transformative vision for our products and customers.

Experience

1. Group Manager, Product Marketing, Quickbooks

   Intuit

   Apr 2022 — Present

   Led and developed a high-performing PMM team driving product-led growth and GTM for QuickBooks across mobile, SMB, and consumer financial products- Defined and executed a 3-year product and GTM strategy, driving double-digit customer growth and meaningful revenue expansion through deep partnership with Product, Research, Analytics, and Growth- Rebuilt the QuickBooks SMB and mobile GTM and positioning, highlighting AI-powered financial workflows to increase engagement, adoption, and acquisition efficiency- Led inbound and outbound strategy for premium financial products, including value proposition development, pricing and packaging, experimentation, and channel activation across mobile and platform surfaces.

Education

• Northwestern University - Kellogg School of Management

  Masters in Business Administration, General Management, Marketing

• University of Michigan

  Bachelors of Science in Engineering, Mechanical Engineering

• Northwestern University

  Master Engineering Management (MEM), Design and Operations