Katie Gancarz

About Katie Gancarz

Hi, I’m Katie, a global social media and digital marketing leader with 15+ years of…

Experience

1. Senior Manager, Social Media

   Hyatt

   Jun 2019 — Present

   Develop & execute integrated social strategy for World of Hyatt\'s global brand channels • Creation & standardization of social team processes & SOPS to streamline team projects • Strategize, create & execute ongoing evergreen, loyalty & campaign-related social content • Lead the charge for optimizing Internal Communications & Cross-Department Integration • Negotiate new cross-functional user-generated content vendor program • Source & onboard two new enterprise-level influencer and user-generated content tools • Quarterly strategic content template creation & process to standardize evergreen calendars • Content Capture & creation for everything from evergreen to campaign moments • Daily paid strategy & execution for evergreen & campaign-related media on multiple channels • Maintain, accrue & forecast for two team budgets • Graphic design work to ensure social content stands out from the sea of sameness • Monthly & Campaign-based Reporting & analytics for all social-related efforts KEY ACCOMPLISHMENTS: • Created standardized evergreen & campaign report templates for team to leverage across 16+ brands • Developed quarterly & monthly planning documents to ensure cross-functional planning • Successfully onboarded two major tools for user-generated & influencer content creation to create brand-specific content in real-time for 15+ brands, launching 45+ campaigns and generated over 1,700 photos, 400+ videos and 288 posts from influencers in just a quarter • Grew 2019 paid social media metrics by 731M+ impressions, 300M+ engagements & increased engagement rate by 25% • In 2019, drove an increase of 145M+ video views, 4M link clicks & doubled last-touch revenue metrics from previous year • Execute ongoing monthly influencer campaigns, from content-creation to traditional influencer brand work, all of which has exceeded KPIs - between 2x impressions and 7x the engagement rate expected

Skills

• Customer Service
• Google Analytics
• Search Engine Optimization (SEO)
• Omniture
• Email Marketing
• Communication
• Online Advertising
• Wordpress
• Sprout Social
• Integrated Marketing
• Marketing
• Management
• Brand Development
• Sem
• Digital Media
• Digital Marketing
• Online Marketing
• Content Strategy
• Photoshop
• Social Networking
• Hospitality Management
• Social Media
• Web Marketing
• Public Relations
• SEO
• Social Media Marketing
• Marketing Strategy
• Brightedge
• Strategic Partnerships
• Digital Strategy
• Business Strategy
• Salesforce.com
• Leadership
• E-Commerce
• Advertising
• Youtube
• Customer Relationship Management (Crm)
• Facebook
• Analytics
• Marketing Communications