Katherine Dolson
B2B Marketing Leader | Data-Driven Strategist | Customer Advocate | Passionate about developing teams and people
- Role
- Senior Marketing Consultant at CareAllies
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Katherine Dolson
Innovative and strategic marketing executive with over 20 years of experience in developing teams, integrated marketing plans and processes that drive impact for the business. Collaborative, cross-functional leader with exceptional communication, interpersonal and organizational skills. Experienced in traditional and digital marketing with an analytical mindset and a focus on customer experience and team. Areas of expertise include: branding, budget planning and control, campaign management, communications, competitive/market insights, customer experience, digital marketing (email, website, SEO, PPC), events, lead nurturing and scoring, marketing strategy, process improvement, product launches, project management, public relations, sales support and enablement, team leadership and development, and vendor management.
Experience
Senior Marketing Consultant
Apr 2023 — Present
Education
University of Houston, C.T. Bauer College of Business
Bachelor of Business Administration (B.B.A.)
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