Katherine Dill

About Katherine Dill

I build brands that actually drive revenue. Not just campaigns. Not just awareness. Not just “engagement.” I work at the intersection of brand, product, and sales to turn ideas into growth engines across B2B, D2C, and licensing channels. Over the last 15+ years, I’ve led initiatives that connect the full funnel from positioning and storytelling all the way through retail sell-in, marketplace performance, and inventory movement. Right now, I’m focused on scaling PlushibleBrands and Snugible into a true comfort category where product, emotion, and distribution all work together. What I’m known for: ° Turning fragmented teams into focused growth machines ° Building campaigns that move inventory, not just impressions ° Connecting marketing and sales so they actually work together ° Unlocking new revenue through licensing, retail partnerships, and non-obvious channels ° Creating strategies that work in the real world on shelves, in carts, and in revenue I care about ideas that actually convert. Not just ones that look good in a deck.

Experience

1. VP, Brand & Revenue Growth

   OrangeOnions

   Mar 2026 — Present · Cleveland, OH, US

   Lead brand, sales, and growth strategy across B2B and D2C channels, connecting product, marketing, and revenue into a unified system• Built integrated campaigns designed to move inventory across retail, marketplaces, and direct channels — not just drive awareness• Expanded distribution through strategic partnerships across college bookstores, museums, specialty retail, promo distributors, and licensing channels• Turned trade shows (PPAI, licensing events, etc.) into repeatable pipeline engines with structured follow-up and conversion strategies• Directed marketplace growth across Amazon, Target, Walmart, and Shopify, aligning creative, pricing, and positioning to drive conversion• Developed and scaled B2B growth strategies for niche verticals including museums, hospitals, and specialty retail• Led product positioning and go-to-market strategy for Snugible™, Plushible™, and licensed collections (HASBRO, NCAA, etc.)• Connected marketing and sales teams through shared KPIs focused on revenue, conversion, and inventory movement• Identified and executed new revenue opportunities through licensing, custom programs, and retail expansion

Education

• Kent State University

  Master’s Degree, Information Architecture/Knowledge Management User Experience Design

  2015 — 2016

• Kent State University

  Bachelors Degree, Advertising

  2008 — 2010

• Cuyahoga Community College

  Associates Degree of the Arts, College of Journalism and Mass Communications

  2006 — 2008

• Cuyahoga Community College

  Brewing Craft Beer

  2006 — 2008

Skills

• Project Management
• Digital Strategy
• Mobile Marketing
• Creative Direction
• Online Advertising
• Digital Marketing
• Integrated Marketing
• Creative Strategy
• Leadership
• User Experience Design
• Online Marketing
• Event Planning
• Shopper Marketing
• Brand Development
• Brand Management
• User Experience
• Content Strategy
• Social Media
• Direct Marketing
• Digital Media
• Marketing Research
• Social Networking
• Account Management
• Strategy
• Art Direction
• Management
• Advertising
• Marketing