Katherine D.
Digital Marketing Manager at Brandwatch
- Role
- Digital Marketing Manager at Brandwatch
- Location
- Thousand Oaks, CA, US
- LinkedIn followers
- 500 followers
About Katherine D.
Hi there, I’m Katherine I’m a Digital Marketing Manager at Brandwatch. I love collaborating with teams and blending creative thinking with technical execution.Core strengths Email marketing and lifecycle campaigns: Strategy, campaign execution, Marketo, Eloqua, Mailchimp, HubSpot Demand generation and digital campaigns: B2B and B2C demand gen, paid social, cross channel campaign strategy, agency collaboration Data, testing, and optimization: A/B testing, personalization, campaign reporting, Google Analytics, Adobe Analytics, Adobe Target Marketing automation: Lead flow, segmentation, chatbot automation (Qualified, Drift) Web and digital experience: WordPress, AEM, HTML, CSS, SEO maintenanceAlso into: Media production like photography, video, podcasts, and webinars Keeping projects organized with tools like Monday, Asana, Wrike, and Smartsheet Coding for fun with some experience in JavaWhen I’m not working, I’m usually planning my next trip, trying a new recipe, or spending time with my family and two sweet dogs.
Experience
Digital Marketing Manager
Mar 2025 — Present
Own global email marketing strategy across English speaking markets (NA, EMEA, APAC) in Marketo, managing segmentation, automation, campaign execution, and performance optimization • Partner with field marketing, product marketing, and sales teams to deliver targeted demand generation campaigns that drive engagement, conversions, and pipeline growth• Drive continuous performance optimization through data analysis and A/B testing, identifying opportunities to improve engagement, conversion rates, and overall campaign ROI • Led the global launch of the Qualified AI chatbot across Brandwatch.com and regional sites, building the chatbot experience, backend routing logic, and meeting booking workflows connecting high intent website visitors with sales• Scaled the chatbot program to support 100k+ monthly website interactions and expanded conversion experiences across product and paid media landing pages, increasing monthly meetings booked by 26%• Own the ongoing optimization and maintenance of the chatbot program, improving meeting booking experiences and lead routing while supporting a program that drives approximately $2M in annual marketing influenced pipeline
Education
California Lutheran University
Communication with an emphasis in Advertising/Public Relations
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