Katherine Cowden
AI-Driven Digital Marketer š | Turning Data into Actionable Insights š
- Role
- Senior Digital Marketing Specialist at Trulieve
- Location
- Harrisburg, PA, US
- LinkedIn followers
- 500 followers
About Katherine Cowden
As a Senior Digital Marketing Specialist, I leverage my expertise in AI and data analytics to drive strategic growth across multiple markets. My digital marketing strategies have generated millions of dollars in CDP revenue through one-off campaigns, drip campaigns, and smart flows, driving measurable success for the brands I support. I currently manage a team of specialists across five key markets in the Northeast, optimizing campaign performance and delivering impactful marketing solutions that engage audiences and elevate brand presence.With experience in omnichannel campaigns, I thrive in dynamic, collaborative environments where creative solutions and data come together to create memorable brand experiences. Iām skilled at turning insights into actionable strategies, leading cross-functional teams, and continuously improving performance metrics
Experience
Senior Digital Marketing Specialist
Feb 2024 ā Present
Education
Penn State University
Bachelor of Science (BS), Agricultural and Horticultural Plant Breeding
2013
Penn State Harrisburg
Master of Business Administration - MBA
2017
Skills
- Research
- Teaching
- Event Planning
- Social Networking
- Sustainable Agriculture
- Public Speaking
- Microsoft Office
- Lecturing
- Customer Relations
- Leadership
- Professional Services
- Communication
- Microsoft Word
- Social Media
- Social Media Marketing
- Powerpoint
- Microsoft Excel
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