Katherine Campbell
Senior Social Media Manager, Tv & Streaming @Digital Media Management
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WORK HISTORY
Senior Social Media Manager, Tv & Streaming @Digital Media Management
Platforms: NBC, Law & Order, The Voice and Universal Content ProductionsShow Campaigns: Law & Order, SVU, Organized Crime, The Voice, St. Denis Medical, The Americas, Destination X• Managed the social media platform presence for the top shows within NBC scripted programming—Specifically for Law & Order, SVU, and Organized Crime. • Strategized, brainstormed, and executed innovative social media campaigns for scripted and unscripted television shows, live events, and specials at NBC Entertainment.• Crafted compelling copy, graphics, and video assets that aligned with brand voices and platformed best practices across Instagram, Twitter, TikTok, Facebook, and LinkedIn.• Collaborated with show teams and symphony partners on confidential tentpole assets -press announcements, key art, trailers and digital paid media creative.• Ideated buzz-building social activations and management tactics that promoted audience growth, engagement, and tune-in/streaming for cross-channel audiences of over 29MM.
EDUCATION
Fairfield University
Bachelor of Arts - BA
ABOUT KATHERINE CAMPBELL
NYC-based Senior Social Media Manager leading digital strategy for NBC’s primetime shows,…
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