Katherine Bellman

Marketing & Merchandising Leader | Storytelling, Content Strategy & Brand Growth | Driving Culture, Commerce & Community

Role
Head of Visual Communications and Merchandising at eBay
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Katherine Bellman

Dynamic executive with 20+ years in fashion retail, content strategy, and merchandising. I specialize in building multi-channel editorial and social ecosystems that blend brand storytelling with commerce, driving engagement, sales, and cultural relevance. Known for translating merchant priorities and customer insights into strategies that scale, I’ve led cross-disciplinary teams to create impactful content across digital, social, in-store, and paid channels.I’m passionate about shaping inclusive narratives, building high-performing creative teams, and elevating brand voices to resonate with today’s audiences. From reimagining tone of voice systems to directing integrated campaigns, I thrive at the intersection of editorial leadership, cultural insight, and business growth.

Experience

  1. Head of Visual Communications and Merchandising

    eBay

    Nov 2025 — Present

Education

  • University of Delaware

    BS

  • Fashion Institute of Technology

    Associates

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Katherine Bellman — Head of Visual Communications and Merchandising at eBay in Seattle, WA, US | Unifers