Katherine Barends
Lead, Global Brand Partnerships - Ea Sports Fc @美国艺电公司
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WORK HISTORY
Lead, Global Brand Partnerships - Ea Sports Fc @美国艺电公司
Vancouver, BC, CA
Responsible for leading the development and execution of high-impact, strategic Brand Partner collaborations with partners including Nike, adidas, New Balance, Spotify and Pepsi- Key relationship holder with EA SPORTS FC Global Brand Partners- FC 26 campaign highlight: Led the global launch of the first ever EA SPORTS FC x Nike Phantom 6 football boot, overseeing creative development and activating across Nike retail and digital channels, athletes and creators, community-first physical activations in key cities, and in-game content bridging physical and digital experiences.
EDUCATION
The University of British Columbia
Bachelor of Commerce - BCom
Chartered Professional Accountants of Canada (CPA Canada)
Chartered Accountant
SKILLS
ABOUT KATHERINE BARENDS
Global Brand Marketing & Partnerships @Electronic Arts | EA SPORTS FC
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