Katherine Zingerman
Data Scientist in Applied Intelligence Group at Accenture
- Role
- Senior Applied Intelligence Consulting Analyst (Data Scientist) at Accenture
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Katherine Zingerman
Currently, I am working as a Senior Consulting Development Analyst specializing in Data…
Experience
Senior Applied Intelligence Consulting Analyst (Data Scientist)
Aug 2021 — Present · Seattle, WA, US
The following responsibilities were completed for two long term diamond, tech clients as a Data Scientist and then an Analytics Lead:* Designing and developing three optimization models for the Energy Location Strategy team, enabling the identification of the most cost-effective and carbon-friendly renewable energy portfolios to power client’s global data centers, aligning with 2030 carbon-free energy goals.* Building and integrating two self-service dashboards to track and analyze financial and environmental impact metrics to aid strategic negotiators in the procurement of sustainable, long-term power purchase agreements.* Leading a cross-functional team of seven, composed of data scientists and software engineers, to enhance tools and unit testing protocols, ensuring seamless code deployment into production for multiple models.* Engineered a custom blackbox, lookalike (LAL) classification model to optimize ad targeting for specific marketing objectives to improve the campaign accuracy for the client Marketing Decision Science team.* Spearheaded the analysis of user sentiment trends and campaign impact across eight national and international multi-wave marketing campaigns by generating tailored campaign strategies and tracking user data.* Developed an interactive dashboard that visualized campaign performance by leveraging user sentiment data for three key groups known as Promoters, Neutrals, and Critics, to improve marketing strategies* Mentored a team of three data scientists and engineers, fostering technical skills development and adherence to best coding and data analysis practices.* Presented innovative modeling techniques at an Accenture Machine Learning & Applied Intelligence conference based in Toronto, Canada, showcasing the impact of the custom LAL model on ad targeting precision.
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