Katherine Z.

About Katherine Z.

Experienced marketing, brand & communications leader with extensive experience in insurtech, insurance and financial services.Strategy & Execution: I specialize in creating and executing strategic brand, PR and communications campaigns that align with the company\'s vision, values, and top-level goals.Public Relations: I manage strategic brand reputation and oversee the execution of PR plans, including media relations and crisis communication. I position executives for thought leadership opportunities and enhance the company’s profile through industry awards and speaking opportunities. Internal Communications: I create strategies to keep employees informed and aligned with company goals with change management strategies while promoting the company culture for increased employee engagement. Customer Advocacy: I\'m passionate about empowering partners (and customers) as advocates and managing customer reviews while creating programs to enhance customer engagement for overall brand reputation. Creative Marketing Campaigns: I blend strategic planning with imaginative execution, while emphasizing measurable outcome. Social Media: I direct and oversee social media strategies to boost brand presence and engagement. I constantly analyze metrics to optimize performance across a variety of platforms, aligning social strategies.Would love to connect!

Experience

1. Head of Marketing

   Mulberri

   Feb 2026 — Present

Education

• The University of Kansas

  Bachelor of Arts - BA, English, International Studies, French

• Boston University

  Master's degree, International Relations and Affairs