Katherine Taylor

Experience

1. Marketing Manager

   Wiley

   Feb 2022 — Present · US

   Build brand awareness and implement lead generation strategies to establish, maintain, or improve the position of the Health Sciences portfolio of journals• Develop effective product positioning and messaging, and deliver innovative campaigns to amplify journals and elevate key subject areas• Strategically plan and execute journal promotions around national health awareness days/events, society meetings, and other relevant industry conferences to grow research impact• Provide marketing support and solutions across various subject areas within the Health Sciences portfolio of journals, including Oncology, Hematology, Pathology, Rheumatology, Sports Medicine, and Orthopedics• Thoughtfully manage and improve relationships with key society partners like the American Cancer Society, American College of Rheumatology, British Society for Haematology, Union for International Cancer Control, and more• Drive operational success through enhanced marketing offerings and improved processes that increase content discoverability, such as through display advertising, publicity, and social media• Review market intelligence, research, and competitor behavior to better understand customer needs and identify opportunities for Wiley to deliver article growth and market share gains• Collaborate with colleagues across the journal marketing and publishing organization to deliver effective marketing programs and results that meet/exceed research business goals and society expectations

Education

• Fordham University

  Communication and Media Studies

  2015 — 2018