Katherine Udden

Role
Director of Communications at Massachusetts Medical Society
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Katherine Udden

Senior communications leader with a strong record of building and executing strategic…

Experience

  1. Director of Communications

    Massachusetts Medical Society

    Mar 2019 — Present

    The Massachusetts Medical Society (MMS) is the statewide professional association for physicians and medical students, supporting members. A leadership voice in healthcare, we are dedicated to educating and advocating for the physicians of Massachusetts and patients locally and nationally; influence health-related legislation at the state and federal levels; and support public health, physician practice management, and physician well-being, etc. Under the auspices of the NEJM Group, the MMS extends our mission globally by advancing medical knowledge from research to patient care through the New England Journal of Medicine and NEJM specialty publications- Act as lead role in the strategic direction of the company’s internal and external communications- Serve as principal speechwriter and content developer for senior leadership- Engage with external public health, legislative, and healthcare stakeholders to support advocacy priorities and other organizational objectives- Leverage multi-channel marketing-communications campaigns to create a clear, unified, and compelling identity with a focus on driving member engagement, recruitment, and retention; provide oversight for the company’s brand presence and public image; and influence positive perception by healthcare community and public- Guide the company’s communications through the pandemic to reach vulnerable communities impacted by COVID, and provide accurate health and clinical information for healthcare community- Leverage skills of the team to create diversity-focused public service announcements PSAs to reach historically marginalized groups impacted by COVID- Manage relationship with New England Journal of Medicine/NEJM Group’s communications, and brand management staff to ensure appropriate integration of messages between the company’s and the NEJM Group, and to support NEJM Group brand and identity.

Education

  • University of Massachusetts Amherst

    B.A., English Literature

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Katherine Udden — Director of Communications at Massachusetts Medical Society in Boston, MA, US | Unifers