Katherine Swarthout
Lifecycle Marketing
- Role
- Associate Manager, Lifecycle Strategy at Peloton Interactive
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Katherine Swarthout
I’ve enjoyed a dynamic career in CRM, Fundraising, and Events beginning in 2012 as a fundraising assistant and email specialist on a scrappy congressional campaign. Working on political campaigns allowed me to develop a wide range of skills from creating email & SMS campaigns to hosting live and online events, and so much more. After many successful years in fundraising, in 2021 I was ready to specialize in CRM & Marketing. In the last 2 years I have significantly grown my knowledge of the customer lifecycle and I genuinely love improving customer engagement by leveraging emerging MarTech trends.
Experience
Associate Manager, Lifecycle Strategy
Feb 2023 — Present
Leading the operational execution of highly segmented and personalized nurture campaigns focused on optimizing the path to purchase.
Education
UC Berkeley Extension
Tech Project Management
2021 — 2021
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