Katherine Shibata

About Katherine Shibata

I bring over 20 years of experience in international education, English language…

Experience

1. University Recognition, Pearson Test of English Academic (Pte Academic)

   Pearson

   Dec 2014 — Present · US

   Manage and enhance growth initiatives by increasing test awareness among universities across the United States- Develop strategic recognition strategies to achieve predetermined targets effectively- Oversee and provide support to specific segments such as Ivy League schools and other prominent university systems throughout the nation- Lead research and development endeavors within the team, focusing on institutional research, validity studies, test score data, and score concordance- Conduct and oversee market research activities to stay abreast of industry trends and opportunities- Identify emerging recognition prospects in new markets and devise strategies for engagement- Design and execute recognition programs, including webinars, on-site visits, and follow-up activities- Cultivate and maintain strategic partnerships with key stakeholders, including colleges, universities, ESL programs, associations, and government agencies, to strengthen the brand presence- Monitor, analyze, and report on competitor activities and market trends to inform strategic decision-making and maintain competitive edge.

Education

• Hamline University

  B.A, English and Education

  2001 — 2004

• Loyola Marymount University

  Masters of Arts, Biliteracy, International Education, and Leadership

  2008 — 2010