Katherine Scott

Senior Marketing Manager, B2b @BMO

Toronto, ON, CA

Directed integrated, omnichannel marketing campaigns across Capital Markets verticals, aligning with business priorities and collaborating with senior leadership—including the Office of the CEO—to drive sales enablement, client acquisition, and retention- Led end-to-end campaign development and execution, including email, paid media, social, and digital content, ensuring alignment with go-to-market strategy and brand positioning- Amplified brand presence and client engagement through strategic event marketing, including the planning and execution of marquee conferences and executive-led forums- Oversaw creation and distribution of multimedia content (video, animation, blogs, podcasts, and social), supporting both external brand marketing and internal communications initiatives- Spearheaded flagship campaigns including BMO Trees from Trades and Institutional Investor, leveraging content syndication, and social amplification to drive year-over-year deals exceeding $1M, elevate brand authority, and support BMO strategists in regaining and maintaining a #1 ranking in the Institutional Investor survey- Executed data-driven email marketing programs using Salesforce Marketing Cloud and Pardot, implementing segmentation, A/B testing, and performance analysis to refine campaign effectiveness- Partnered cross-functionally with communications, digital, and advertising teams, as well as executive offices, to ensure unified messaging across internal and external channels- Conducted competitive analysis and market research to shape messaging frameworks, identify emerging opportunities, and inform content strategy and campaign planning.

Niagara College

Diploma of Education, Modern History / Political Science

Brock University

BA, History