Katherine Schulte

About Katherine Schulte

Hi! My name is Katherine Schulte, and I am a UTD MS Marketing graduate. I am passionate about creating and executing multi channel marketing campaigns, social media marketing strategy, and evaluating campaign performance.I was a thought leader within my degree program, all while balancing 4 internships where I gained valuable marketing experience across a wide spectrum of industries. The marketing skills which I have obtained from these incredible experiences revolve around:+Social Media Marketing Strategy- Managed all paid LinkedIn Sponsored Updates for multiple cross channel campaigns. Developed social media strategy for the global marketing team to build brand awareness and increase engagement on 4 social platforms.+Digital Marketing-Evaluated SQLs and MQLs, website traffic, and customer behavior by using Marketo, Salesforce Pardot, Google Analytics, and HotJar.+Market Research- Reported on current marketing trends and best practices to increase website traffic and improve marketing ROI.I am in the process of searching for my new marketing role in the Dallas/Fort Worth area, and I would appreciate any advice or contacts you may be able to share.Let’s Connect!

Experience

1. Digital Marketing Manager

   Gainsight

   Oct 2022 — Present

   Gainsight acquired inSided in January 2022.

Education

• West Texas A&M University

  Bachelor's degree, Finance, General

  2013 — 2015

• The University of Texas at Dallas

  Master of Science - MS, Marketing

  2017 — 2019