Katherine Resto
Senior Director of Media @Moose Toys
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WORK HISTORY
Senior Director of Media @Moose Toys
Los Angeles, CA, US
EDUCATION
Pace University - Lubin School of Business
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT KATHERINE RESTO
MARKETING EXECUTIVE—MAJOR BRANDS | Creating Integrated Marketing & Media Strategies | Shaping Omnichannel Campaigns | Launching Products | Influencing Consumer Behaviors | Propelling Performance of New Products & Classic BrandsI am a discovery-minded marketing executive and brand builder who boosts visibility and brand equity (engagement, revenue, market share, eternal loyalty) through powerful, consumer-driven strategies and campaigns. I have a reputation for working deeply and cross-functionally to deliver bold, integrated solutions that captivate audiences and keep them close.Together with colleagues and teams, I ensure we reach consumers where they are—and build connections that last. This means aligning data-driven market research and consumer insights with inspired storytelling and compelling content. It also means using the right approach for each given situation: precise or broad, single or multi-channel. My background includes:• Turning around and revitalizing the Barbie brand at a pivotal time—by changing perceptions.• Directing a media campaign that captured 14M views in less than two months (13M higher than expected).• Merging marketing and media capabilities to create a uniquely integrated methodology to catapult major brands. Hands-on experience with Barbie, Diageo, Fisher-Price, Heineken, Home Depot, Hot Wheels, Kia, Unilever, and others.People focus:I am committed to diversity and inclusion in the workplace and in life. I believe that companies are at their best—and poised for the greatest possible success—when they empower people at every level—and when their boards, leadership teams, and workforces are as unique and diverse as the world we live in.On a personal note:Beyond my work as a marketing executive and integrated media expert, I love to dance and sing, and have participated in several showcases embracing talent among people of different ethnicities, genders, body types, and ages. They’re a true joy. Also, I’m an ardent traveler with pre-Covid trips to Belize, Tulum, and Machu Picchu.
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